I have an occasional client who is a real pain.
It takes him forever to be completely satisfied with the marketing pieces being created for him. Even when he is happy with it, it’s likely he’ll still want to tweak something weeks later.
I’d love to fire him, but unfortunately I’m stuck with him.
The client? Me!
This scenario is actually pretty common among designers and copywriters. Working for other people is easy. Working on our own marketing pieces seems to cause us to over-think things and constantly fiddle with it.
Maybe we spend so much time working for others, its harder to tap back into our individual personalities when we need to work on our own material.
I also experience this from the other side of the coin. Not only do I do design work for clients, I also do consulting. Some of my clients have their own in-house designers, but want a second opinion from an objective outsider. Some solopreneurs are simply doing the work themselves as best they can.
The most common problem I see when consulting is that something that is totally obvious to the company is not clearly shown or explained to the reader. Internally, the client unconsciously fills in any gaps that the reader is rarely capable of doing because they don’t live and breathe it like the client does.
In this case, it’s not so much the design that needs work but the content. As a former copywriter, my concern is not just about your design, but the overall presentation of your printed marketing material.
Here are some of the benefits to bringing in a consultant:
- Helping you get out of a rut that might be holding back the success of your marketing material.
- Spotting things you miss or think should be obvious to the reader.
- Showing you techniques to boost response and sales you might not know about.
- Bouncing ideas off someone who isn’t afraid to tell you something isn’t right or could be improved.
When I’m hired for consulting I don’t feed you little teaser crumbs of information to trick you into hiring me to do the actual work. I tell you exactly how I think your piece can be improved. That’s why clients are happy to work with me over and over again:
“We do a good bit of direct response, but find most advisors are all about ‘pretty’ and not ‘results’. Mike, your input was dead-on. We happily adjusted our copy and graphics according to your advice, ending up with a piece that looked and performed fantastically. Plus, you were fun to work with. Looking forward to our next project!”
Adams Hudson, President, Hudson Ink
“As always, you were a wealth of information. Looking forward to your ongoing contributions!”
Steve Blount, President & COO, Kingstone Media Group
If you’re in a position where you have to do your own marketing material, bringing in someone with design, copy, and marketing experience like myself can be an inexpensive way to avoid costly mistakes. If you have an in-house designer who is doing great design work, it may simply be a matter of making some small, yet significant, changes to improve response.
I offer a free consultation by phone to determine whether we’re a good fit. If we do move forward together, I charge by the project, not by the hour. That means no surprises when it comes to cost.
Contact me today so we can schedule a time to talk about your project.