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Tag Archives: testimonials
Do People Actually Like Working With You Or Buying From You?
I received the following testimonial from a consulting client last week: “We do a good bit of direct response, but find most advisors are all about ‘pretty’ and not ‘results’. Mike, your input was dead-on. We happily adjusted our copy … Continue reading
Be careful using stock photos for testimonials
A common practice in direct marketing is using a customer photo to go along with testimonials. The trouble is, companies may not have actual customer photos to go along with those testimonials. One solution has been to use stock photos … Continue reading
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