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Tag Archives: sales letter
Why you should request your designer’s source files
On the surface, this may seem like a boring topic. But I urge you to take the time to read this and understand the issue as well as the consequences of not caring. For any type of layout project – … Continue reading
Posted in magalogguy
Tagged book, brochure, Illustrator, InDesign, logo, magalog, native files, PDF, Photoshop, QuarkXPress, sales letter, source files
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A magalog primer… the expanded version
In 2007, I was contacted by Print Professional Magazine for an article they were writing that would touch on magalogs. Having spent 14 years in the media, I know what it’s like to interview someone who grunts out short answers; … Continue reading
Posted in magalogguy
Tagged bookalog, brochure, consultants, magalog, magalogguy, mailing list, mike klassen, print professional magazine, sales letter
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Why I sometimes steer people away from magalogs
Nothing like having a magalog-specific site, then posting an article explaining why I might talk someone out of using one… I get occasional calls from potential clients who tell me they want/need a magalog. That comment is immediately followed by, … Continue reading
Posted in magalogguy
Tagged magalog, magalogguy, mike klassen, sales letter, white paper
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