Tag Archives: sales letter

Create a Service Summary Sheet Your Prospects Will Love

When I get calls about doing certain types of projects from a new prospect, the details I need to know and questions I have to ask can be a bit overwhelming. This is especially true when it comes to magalogs. … Continue reading

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Our Passion For What We Do In Business

Over the last year, I’ve thought a lot about passion in terms of the work we do. This really came into focus being a guest on Bill Gluth’s Power of Passion in Business interview series. Sometimes we suddenly realize we’re … Continue reading

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Don’t Get Hung-Up On The Word Magalog

What style do you think of when I say the word music? If someone tells you they’re a writer, what instantly pops into your mind? Both those words cover a lot of ground. Music can cover rock, country, jazz, classic … Continue reading

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