Tag Archives: mike klassen

The Magalog’s Untapped Lead Generation Potential for Consultants

Consultants know better than most how important it is to make efficient use of their time. With only so many hours in the day, consultants must divide their time between working with clients, the behind-the-scenes functions of actually running a … Continue reading

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3 Easily Avoided Mistakes Companies Make with Magalogs

Being at the higher end of the marketing cost ladder, magalog marketers are more focused than most in getting the maximum return from their investment. While any number of mistakes can cause a magalog to fail – such as a … Continue reading

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4 points to consider when judging your designer’s work

I mentioned in a prior article that one of the top questions I get is, “What is a magalog?” Assuming the person goes forward with having one created, my question to them is, “How will you know if I’ve given … Continue reading

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