Tag Archives: marketing

Marketing and Branding Principles That Make Sense

Posted on January 30, 2011 by

When you started your business, did you put together a thorough marketing plan or give a lot of detailed thought to your branding? I know I didn’t. I jumped in and figured I’d work things out as they came up. … Continue reading →

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4 Easy Ways to Get Great Results from Your Copywriter (DirectMarketingIQ)

Posted on May 27, 2010 by

I wanted to point you to a really good article from the DirectMarketingIQ website. Debra Jason wrote the article: 4 Easy Ways to Get Great Results from Your Copywriter As you may know, I started as a freelance copywriter before … Continue reading →

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4 Ways Magalogs Help You Stand Out At Trade Shows

Posted on May 11, 2010 by

Over the years, I’ve been to a number of trade shows in various capacities. At the end of the day, after walking the aisles and talking to people, I look at the collection of handouts I received – flyers, brochures, … Continue reading →

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