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Tag Archives: magalogguy
4 points to consider when judging your designer’s work
I mentioned in a prior article that one of the top questions I get is, “What is a magalog?” Assuming the person goes forward with having one created, my question to them is, “How will you know if I’ve given … Continue reading
Posted in magalogguy
Tagged clients, Design Guide, magalog, magalogguy, mike klassen
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A magalog primer… the expanded version
In 2007, I was contacted by Print Professional Magazine for an article they were writing that would touch on magalogs. Having spent 14 years in the media, I know what it’s like to interview someone who grunts out short answers; … Continue reading
Posted in magalogguy
Tagged bookalog, brochure, consultants, magalog, magalogguy, mailing list, mike klassen, print professional magazine, sales letter
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Why I sometimes steer people away from magalogs
Nothing like having a magalog-specific site, then posting an article explaining why I might talk someone out of using one… I get occasional calls from potential clients who tell me they want/need a magalog. That comment is immediately followed by, … Continue reading
Posted in magalogguy
Tagged magalog, magalogguy, mike klassen, sales letter, white paper
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