Debra Jason wrote the article: 4 Easy Ways to Get Great Results from Your Copywriter

As you may know, I started as a freelance copywriter before moving into the layout world.

Because of that writing background, I understand how important the copy is, and how important it is to work with a great copywriter. (As a matter of fact, I just finished an interview with copywriter Eileen Coale. It will appear on the Magalog Guy Podcast on iTunes soon. I’ll let you know when it’s available.)

One point Debra made in the article was sharing everything with your copywriter. This was a hot-button issue with me as a writer and now as a designer.

I can’t tell you the number of times a new client will say something like, “I’d prefer not to show you our past marketing material. It’s really bad and we don’t want you to be influenced by it.”

But that’s the wrong attitude! You want your freelance writer (and designer) to be influenced by your past work. That’s something Coale and I talk about in the interview.

We need to know what bombed… why you think it bombed… things you didn’t like… everything! That way, we don’t repeat those elements on our own and waste everyone’s time.

Don’t put restrictions on what you’ll show your freelancers. Let them see it all.

My answer is almost always no.

First, my schedule is usually too busy to accept last minute “need it yesterday” jobs from new clients. Second, I like to get a feel for the company by looking at past marketing material and having a conversation about aspects of their project. That’s difficult, if not impossible, to do under those “last minute” circumstances.

Because I do feel bad for people in that position, I’ve always supported the idea of talking to people you might need before you need them.

For example, I’ve contacted print brokers to talk about potential future projects that I might refer their way even though I didn’t have a specific project in mind at that moment.

I’m calling ahead for a few reasons:

1. I want to know if they’re going to be a good fit for me both professionally and personally. If not, I don’t really want to be working with them and they probably don’t want to be working with me.

2. I want to know the extent of the services they offer. Trying to gather this information at the last minute just creates more stress in my life, the broker’s, and the client’s.

3. I want to know their preferred process for getting projects done. To ensure a smooth project for all parties involved, I have to be sure that my work process can mesh with theirs.

4. I want to be on their radar as someone they know. The reality is that things can happen faster and go smoother with people you already know, even if it’s just from a prior phone conversation or some e-mails.

If you look at that list of how I look for print brokers, it’s exactly the same thing you should be doing looking for a freelance designer or even a copywriter.

Already have a freelance designer you’re happy with? Great… follow those steps to find other designers anyway.

Here’s the deal: “Stuff” happens.

Sometimes your freelancer will be busy. Sometimes you’ll want nothing more to do with him. Sometimes she’ll want nothing more to do with you. Sometimes you’ll want something outside your regular designer’s skill-set.

Finding a new freelancer to replace your old one is not something you want to be doing as a project deadline is getting close to slamming you against the wall.

I have yet to meet a professional freelancer who is offended by a potential client calling and honestly saying, “I don’t need your services now. But I do want to have some names in my rolodex of people I think I could work with if a need comes up down the road. So, I’d like us to get to know one another and see if there’s a potential working relationship.”

If they’re offended by that and feel you’re just wasting their time, congratulations! You found out something important about them before you’re in a crunch. Scratch them off your list and move on to the next name.

The sad thing is, very few business people reading this who use freelancers will bother to take my advice.

After all, they’re busy… or they’re totally happy with how things are going now and can’t imagine it will ever change.

Fair enough. But experience has shown me that things outside of our control can put us in frantic situations that can have real financial consequences for our business. That’s not the time you want to be finding a new member to add to your team.