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Small, Positive Actions Create Loyal and Happy Customers
Not long ago, I wrote about a very positive experience with Apple. (What a free Apple computer reinforced about great customer service) In that article, I acknowledged that few companies had the resources to take such a dramatic step as … Continue reading
Posted in magalogguy
Tagged Apple Computer, Article Authors, Coaster, Coffee Mug, customer service, e-mail, Ezine Articles
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Why Print Marketing Still Matters
Just about every week you can find articles debating whether “print is dead” or not. Since all of my design work is for print, I know it’s not. But that doesn’t mean print is as strong as it once was. … Continue reading
Posted in magalogguy
Tagged consultants, e-mail, lead generation, magalog, print marketing, sales letter, speakers, Target Audience
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Are you driving away business with e-mails like this one?
The other day, I ran across the blog of a marketer and coach. When you click on any of his blog articles, a pop-up appears that requires you to sign-up for a newsletter before you get access to read the … Continue reading