Last week we talked about using video to repurpose content. Today, we’re going to step that up a level and talk about webinars.
A webinar is like a seminar, but done on the web. The basic concept of sharing information with people is still the same.
You can host a webinar yourself through a site like GoToMeeting, or maybe you’ll be a guest on someone else’s webinar. (And that’s another reason you want to develop solid relationships with colleagues, not just prospects and customers.)
With a webinar, you can show PowerPoint slides, but the real value is being able to take questions from an audience. It’s another way of making a deeper connection with people. Plus, with the sound of your voice, or the ability to see your live video, you’re reaching people in a way that just doesn’t work the same way in plain text.
You can also record a webinar so people can watch it whenever they want.
That’s what I did with my Boosting Response and Revenue with Magalogs webinar. It was a talk I’d given in live webinars, but I wanted to make it available to anyone at any time.
If you watch the video, you’ll notice – not surprisingly given what I said about my video skills last week – that only my voice is heard on the webinar. What people see are slides I created to help illustrate what I was talking about.
Once again, I used Camtasia to put together the video, but there are a number of other options available to you.
The topic for the webinar was easy enough. I had been writing about magalogs for a few years so the content was already there from my blog.
Blog articles around a similar subject can make a great webinar. It’s simply a matter of being aware of the content you have, and organizing it for a different marketing channel.
Whether you want to use slides or sit in front of your webcam and talk to the camera is your choice. Both options are valid, as is a mixture of the two.
As far as length, that’s also up to you. My magalog webinar is 30 minutes. But yours might only be five if it’s pre-recorded. If you’re hosting your own live webinar or you’re a guest, expect the webinar to be a little longer, so prepare appropriately.
The value of your webinar will be in your content, not the length. So don’t feel like a five minute, pre-recorded webinar isn’t long enough. If it’s five minutes of great content, people will appreciate what you’ve offered.
Depending on what you’ve covered in the webinar, you might even consider selling it. That’s right, the content you’ve put up for free in text form on your blog can be repackaged into something that actually generates revenue for your business. Maybe you sell it on a member’s only site, or sell it on an actual DVD.
As with anything related to audio or video, there is some effort in putting together a solid webinar. But the advantages – interacting with prospects, on-demand content, partnerships with colleagues, increased search engine visibility, etc. – make it worth the effort.
If you need help putting together the slides for a webinar, feel free to get in touch with me.
Other articles in this series:
Content Sharing and Repurposing – Your Starting Point
Content Sharing and Repurposing – Twitter
Content Sharing and Repurposing – Facebook
Content Sharing and Repurposing – LinkedIn
Content Sharing and Repurposing – Google Plus
Content Sharing and Repurposing – Guides & Reports
Content Sharing and Repurposing – Books & eBooks
Content Sharing and Repurposing – Guest Blogging
Content Sharing and Repurposing – Article Banks
Content Sharing and Repurposing – Blog Hubs
Content Sharing and Repurposing – Magazines & Newsletters
Content Sharing and Repurposing – Print Marketing
I wrote about the benefits of podcasting in a free guide called 
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