Category Archives: magalogguy

Do People Actually Like Working With You Or Buying From You?

Posted on September 26, 2011 by

I received the following testimonial from a consulting client last week: “We do a good bit of direct response, but find most advisors are all about ‘pretty’ and not ‘results’. Mike, your input was dead-on. We happily adjusted our copy … Continue reading →

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Create a Service Summary Sheet Your Prospects Will Love

Posted on September 19, 2011 by

When I get calls about doing certain types of projects from a new prospect, the details I need to know and questions I have to ask can be a bit overwhelming. This is especially true when it comes to magalogs. … Continue reading →

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Should You Offer Testimonials for Free Consultations?

Posted on August 15, 2011 by

Even the newest marketer understands how important testimonials are for products and services. And I can’t recall any client project I’ve had where testimonials aren’t included. But if you offer a free consultation, have you included testimonials from people who … Continue reading →

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