Content Sharing and Repurposing – Presentation Hubs

Last week we talked about webinars.

If you put in the work to create a digital slide show for a webinar or some other purpose, this week’s focus is going to be a pretty easy content channel to take advantage of.

We’re going to talk about presentation hubs.

First, let’s make sure we’re still together on the reason for content sharing and repurposing.

As great as our sales copy might be, people aren’t going to return to our sites week after week just to re-read it. And people aren’t always ready to buy the first time they find us. Some purchases can take months or years, especially in the business-to-business arena.

When we create helpful and informative content, often using a blog as our starting point, we give people a reason to keep coming back to our site, or subscribe to our mailing list. We’re also building trust so we’re seen as a valued resource, not just another salesperson.

Then, we want to take existing content and make it work harder for us. We can do that by either sharing that content through social media, or repackaging it in other forms. For example, you could take blog articles and repackage them into a book.

By doing this, we accomplish quite a number of things, one of which is getting our name, ideas, and expertise into more places than just our website. This extends our reach which is always a good thing in business.

When the content is helpful or resonates with people, they’re more likely to want to do business with you, or at least put you on the short-list of people they might do business with.

Last week, we talked about taking content and creating a webinar. Usually, we need to create some slides for a webinar. But once you’re done, do you just file your slides away on the hard-drive until another speaking opportunity comes up?

No way!

Sites like SlideShare.net allow you to upload your presentation to share with others, giving you another channel where you can be found. Maybe you’re just uploading your PowerPoint presentation as simple slides. Maybe it’s video.

In my case, I’ve put my magalog webinar slides on SlideShare.

Obviously, without my notes, the slides are of limited value as-is. But your slides might be so complete, it’s enough for viewers to get all the information they need.

There’s still value in slides that don’t tell the full story. If someone is searching for an expert on magalogs, just having my slides available tells people I’m a resource they might want to use with their audience.

And in the case of SlideShare, by going beyond the free service, you can upload videos that could incorporate your voice and, thus, a more complete presentation.

In a similar vein to what I did in an earlier article, I want to challenge you to go to presentation hub sites and see if there are slides related to your niche. If not, you can be the first. If there are, you’re already behind.

If nothing else, check out sites like SlideShare to get great ideas on how you might put together a presentation.

If you need help with the layout of your slides so they look as professional as possible, feel free to contact me.

Other articles in this series:

Content Sharing and Repurposing – Your Starting Point

Content Sharing and Repurposing – Twitter

Content Sharing and Repurposing – Facebook

Content Sharing and Repurposing – LinkedIn

Content Sharing and Repurposing – Google Plus

Content Sharing and Repurposing – Guides & Reports

Content Sharing and Repurposing – Books & eBooks

Content Sharing and Repurposing – Guest Blogging

Content Sharing and Repurposing – Article Banks