Content Sharing and Repurposing – Your Starting Point

One of the biggest joys with my work is speaking to groups about content marketing, sharing, and repurposing. But because of my client work as a direct market designer, I have to restrict how often I speak in person.

Webinars and phone interviews help, but there are still far too many people I’m unable to reach.

For that reason, I’m beginning a series about sharing and repurposing (or recycling) content.

Creating custom content is a powerful way to market, and if you refer back to my article about consumer feelings on custom content, you’ll see that including a content marketing component for your business is pretty-much required these days.

But too many businesses create content for their site (which is good) but don’t do anything further with it (which is bad.) Maybe they mention it on Twitter or Facebook, but that’s about it.

This series will get you thinking about how you can share and repurpose your content so it’s working harder for you and reaching far more people.

Our starting point for your content is a blog. It doesn’t have to be a blog, but they’re easy to setup and you can publish to it any time you want without a lot of effort.

I strongly recommend your blog be hosted on your site instead of a third-party blog hosting site. You want the benefit of your blog traffic coming to your business site. Plus, you’re not at the mercy of a third-party site if they make drastic changes that negatively affect your blog.

One of the benefits of a blog, in general, is that you control it. If it’s being hosted on some other site – like Blogger.com or WordPress.com – you give up some of that control.

Many domain hosts now have an easy WordPress install mechanism if you want to use that blogging platform on your site. I’m a big fan of WordPress, but use whatever you feel is going to be easiest for you. Otherwise, you’ll make up every excuse in the book to avoid updating your blog.

I’ve talked before about how often you should blog, so please check out that article if you missed it.

If you have trouble coming up with ideas for your blog, download my free guide, Great Ideas for Generating Great Content.

If you need help beyond that, I offer an easy consulting solution where we dig into your specific business and start generating topics. As I’ve found in doing this with others, once we brainstorm a few ideas, other ideas will start coming to you and you’ll be off to the races. Contact me to learn more.

So, if you don’t already have a blog, that’s your task for this week: Start one!

Next week, we’ll begin our look at specific ways to share and repurpose your content.