5 Reasons Your Business Should Be On iTunes

I have to admit… when it was first suggested I create an audio podcast on iTunes for my business, The Magalog Guy, the idea didn’t grab me. After all, most people think of iTunes as a music/television/movie tool, right? Who goes to iTunes to learn about magalogs?

But then I realized I download a lot of business-related podcasts. It’s easy to subscribe to any podcast and have each new episode downloaded automatically. From there, I can either listen on my computer or on a mobile device.

So, with about 160-million users of iTunes around the world, might at least a handful be interested in magalogs or how to market their business more effectively?

Maybe being on iTunes wasn’t such a crazy idea after all.

After figuring out the technical details, I created The Magalog Guy Podcast on iTunes. I try to update it about once a week. Most of the regular content is simply audio versions of my blog. But the interviews I’ve started doing give me a chance to cover topics with experts in different fields.

So what about you?

Here are five reasons a podcast can help your business:

1. It’s free – While there are some technical issues to work out to get your podcast on iTunes, it is free to be there. Imagine… a free marketing channel for your business.

2. 160-million users – Granted, it’s probably a very small part of that 160-million that might be interested in your podcast, depending on the topic. But a “small part” of 160-million is still a lot of people.

3. Finding prospects you might not otherwise reach – Because iTunes has so much content in their Podcasts section, it’s become a popular search avenue. While most marketing is reaching out to people you think could use your product or service, there’s plenty of folks you wouldn’t know to target. So being in multiple channels so they can “trip over” you is a good thing.

4. Perception – Search iTunes on your industry or niche and see what’s there. If you find a lot of podcasts and you don’t have one, you’re missing out. The perception might be that you’re behind the curve. And if there are no podcasts for your industry or niche, maybe you should be the first to get in there. Then, the perception could be that you’re the leader in your field.

5. Creating a deeper connection – The best way to make a deep connection with someone is to talk to the person face-to-face. But that’s not always possible. So when someone can at least hear the passion and authenticity in your voice, prospects and customers begin to feel more of a connection to you. And your podcast doesn’t have to be just audio, it could be a video podcast.

This idea is not going to be for everyone. It does take some effort to get it going, then continual effort to keep it up-to-date.

But you should be aware of the potential, and consider whether it’s something to add to your marketing arsenal.

And by the way, if you do want to get started with a podcast on iTunes, feel free to contact me and I’ll tell you how I put mine together.