How To Properly Use Publicity To Benefit Your Business

One of the joys of doing a The Magalog Guy Podcast is interviewing experts in a variety of areas.

This week I talked with the Promo Diva, Traci Hayner Vanover on the topic of publicity. She shared so many great ideas, I couldn’t wait until Sunday when I normally release a new podcast.

Some of the things we talked about:

• The difference between publicity and advertising
• One of the key things businesses need to understand about themselves before really maximizing publicity efforts
• How to come up with ideas for press releases
• Free services to connect directly with reporters and bloggers who may want to interview you
• How to maximize media interviews
• What you should include on a website press page
• Where social media fits in your publicity efforts
• Whether traditional media is still worth your attention for publicity

I’ll be honest… I haven’t done as good a job as I could with publicity. That’s why I included the word properly in the title of this article.

I do a little, but I can’t claim I do it properly. But in this interview you’ll likely learn what I did: There’s so much that we can do to really benefit our businesses in the area of publicity. (I’ll certainly be incorporating Traci’s ideas on my website as you’ll hear in this interview where she critiques my press page.)

Best of all, it’s not really hard. It’s just an awareness of how to get the most out of your publicity efforts. And if you need help with it, I think you’ll find Traci is the one to call.

Our chat is available now on iTunes, and on my podcast page. I strongly encourage you to take the time to listen to it.