I don’t like to cook. And for me, eating is just something that keeps the body going. The sooner I finish eating and can get back to something else, the better.
So why I watch The Next Food Network Star on the Food Network is a bit of mystery to me. I stumbled across the series a few years ago and have a been a fan ever since.
If you’re not familiar with the show, people compete in cooking and television hosting challenges with the winner getting his or her own TV show on the Food Network.
Watching an episode the other day, I was struck by a comment made by one of the show’s judges, Bob Tuschman, the network’s Senior Vice President of Programming and Production.
He took a contestant to task for simply giving tips during a TV camera challenge. He wanted to hear a story. A story is what helps people relate to the host and keeps them watching a show week after week. The host’s personality and stories are what makes his or her particular show unique.
Hmm. Sound familiar?
Anyone can create marketing material that sticks to the facts. In some cases, that might be enough. But I’d hate to bet my business on it.
Instead, find ways to put you or your company’s personality into all your marketing… from printed pieces like magalogs or sales letters, to online avenues such as your website.
Tell your audience stories they can relate to and give them a reason to keep coming back to you. Otherwise you risk sinking down into the crowd with your other competitors.
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About Mike Klassen – The Magalog Guy
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