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Monthly Archives: May 2010
6 Design Tips To Save Your DIY Marketing Material From Disaster
One of the worst color combinations I’ve ever seen by someone designing his own marketing material is light pink text on a black page. My point isn’t to make fun of the person who sent it to me for feedback. … Continue reading
Posted in magalogguy
Tagged Arial, Color Combinations, Fancy Fonts, marketing material, Pink Text, Race For The Cure, Susan G Komen, Times New Roman
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Why Is Business Writing So Awful? (Inc. Magazine)
Just wanted to quickly point out an article in the June 2010 edition of Inc. Magazine called, Why Is Business Writing So Awful? Well worth your time to read. I have to admit that I sometimes stifle my natural personality … Continue reading
Posted in magalogguy
Tagged Business Writing, copywriter, Customers, Inc Magazine, magalog, Prospects
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4 Ways Magalogs Help You Stand Out At Trade Shows
Over the years, I’ve been to a number of trade shows in various capacities. At the end of the day, after walking the aisles and talking to people, I look at the collection of handouts I received – flyers, brochures, … Continue reading
Posted in magalogguy
Tagged book, bookalog, brochure, Flyers, Increase Sales & Build Deeper Connections, lead generation, magalog, Magazines, Mail Box, marketing, sales, sell sheets, Trade Show
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