4 Easy Ways to Get Great Results from Your Copywriter (DirectMarketingIQ)

I wanted to point you to a really good article from the DirectMarketingIQ website.

Debra Jason wrote the article: 4 Easy Ways to Get Great Results from Your Copywriter

As you may know, I started as a freelance copywriter before moving into the layout world.

Because of that writing background, I understand how important the copy is, and how important it is to work with a great copywriter. (As a matter of fact, I just finished an interview with copywriter Eileen Coale. It will appear on the Magalog Guy Podcast on iTunes soon. I’ll let you know when it’s available.)

One point Debra made in the article was sharing everything with your copywriter. This was a hot-button issue with me as a writer and now as a designer.

I can’t tell you the number of times a new client will say something like, “I’d prefer not to show you our past marketing material. It’s really bad and we don’t want you to be influenced by it.”

But that’s the wrong attitude! You want your freelance writer (and designer) to be influenced by your past work. That’s something Coale and I talk about in the interview.

We need to know what bombed… why you think it bombed… things you didn’t like… everything! That way, we don’t repeat those elements on our own and waste everyone’s time.

Don’t put restrictions on what you’ll show your freelancers. Let them see it all.