Why Is Business Writing So Awful? (Inc. Magazine)

Just wanted to quickly point out an article in the June 2010 edition of Inc. Magazine called, Why Is Business Writing So Awful? Well worth your time to read.

I have to admit that I sometimes stifle my natural personality when I’m writing content for myself.

And yet I think it would benefit a lot of us to let our personality shine through more, especially in your magalog. But the thought can apply just as easily to your website or other written interactions with customers/prospects.

Try to make a point of looking at your marketing material (including your website) and consider if enough of your company’s unique personality is shining through.

If you use an outside copywriter, make sure you’re giving that person enough information so that they can tap into your unique personality. You want that to come out in the content they’re writing for you.