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Monthly Archives: March 2010
The value of a great magalog copywriter
I’m currently working on a magalog layout for a relatively new client. It’s quickly becoming one of my favorite magalog projects. There are a few reasons for that, but one is that I’m working with a wonderful copywriter who understands … Continue reading
Posted in magalogguy
Tagged copywriter, designer, Eileen Coale, Increase Sales & Build Deeper Connections, magalog, Sales Letters
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Why magalogs shouldn’t be your only marketing vehicle
It might be natural to assume that someone who is know as The Magalog Guy thinks magalogs are the best, or only, option for marketing yourself or your product. Not true. Not by a longshot. Postcards, sales letters, brochures, e-mail, … Continue reading
Posted in magalogguy
Tagged brochure, magalog, Magalog Guy, mailing list, Postcard, trade shows
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4 Reasons For Finding A Freelance Designer Before You Need One
I’ve lost track of the number of times I’ve had a panicked call from a potential new client, not able to get things done with his regular designer, asking if I can design a magalog or some other marketing piece … Continue reading
Posted in magalogguy
Tagged copywriter, designers, Freelance Designer, Freelancers, magalog, marketing, Print Brokers
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