Free magalog resources for you

As I network with designers and copywriters, one thing we agree on is how hard it is to work on our own marketing material.

The reason is simple: We’re often too busy working on marketing material for our clients. (No complaints… it’s a great situation to be in.)

So it’s with a great sense of relief and personal pride that I can announce I’ve finished my own magalog.

But creating a magalog only for my personal marketing seemed a bit of a wasted opportunity. So I created the magalog in more of a magazine-style layout.

Most clients I work for lean toward the sales letter style of magalog… one long sales letter broken up by a variety of sidebars. With the magazine style, you’ll usually see multiple articles, along with a few sidebars.

The magazine style lends itself to coaches, consultants and other professional service providers. The sales letter style is used most often when selling a product or single service. (As always, there are no concrete rules. We shape a magalog to our needs, not let ourselves become slaves to the format.)

So, the Successful Magalog Marketing magalog is available now at my new Resources page.

You’ll also find a FREE download of Heidi Richards Mooney’s interview with me, How to Promote Your Business Using Magalogs. This MP3 is about 40 minutes. We talk about – what else? – magalogs. Heidi is – among other things – the author of the book, Quirky Marketing Calendar.

Finally, you’ll find my FREE book, Increase Sales & Build Deeper Connections: How To Get Prospects To Pay Attention To The Story They Want And Need To Hear Before They Buy. I’ve mentioned the book here on the blog before. Much of the book is content from this blog. But the PDF packages things into something a bit easier for some people to read or pass along.

The book also contains some design-related information that, to this point, hasn’t appeared on the blog. While you may not be a designer, you should certainly know what to look for in your magalog from a design point-of-view.

So feel free to get these FREE resources at: http://www.magalogguy.com/resources/