Monthly Archives: February 2010

What marketers might learn from Tiger Woods’ apology

Posted on February 20, 2010 by

For the record, I don’t think Tiger Woods owes anyone an apology for his actions beyond his family, sponsors, or others directly affected by his actions. And I’m not the type who gives a you-know-what about a celebrity’s personal life … Continue reading →

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Free magalog resources for you

Posted on February 7, 2010 by

As I network with designers and copywriters, one thing we agree on is how hard it is to work on our own marketing material. The reason is simple: We’re often too busy working on marketing material for our clients. (No … Continue reading →

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Be careful using stock photos for testimonials

Posted on February 1, 2010 by

A common practice in direct marketing is using a customer photo to go along with testimonials. The trouble is, companies may not have actual customer photos to go along with those testimonials. One solution has been to use stock photos … Continue reading →

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