Monthly Archives: January 2010

The best two word call-to-action I’ve ever seen

Posted on January 10, 2010 by

I regret not having a camera or camera-phone handy when I saw a great marketing sign. I was parked in a loading area with lots of other vehicles as we waited for a ferry. To keep people from getting totally … Continue reading →

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Readability lessons from a B&B that got it all wrong

Posted on January 3, 2010 by

On a family vacation some time back we arranged to stay at a Bed & Breakfast. We put down a deposit prior to leaving, then received a brochure in the mail and a statement of what we paid and what … Continue reading →

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