In a sense, I’m an accidental blogger, although I grew to be a very purposeful one.
With my first blog on Blogger, I was just exploring what blogging was all about one day when, in less than a half-dozen clicks, I had a live blog.
I was kind of stunned. I hadn’t expect it to be so easy. Suddenly I was face-to-face with a blank blog and figured I should say something.
That was January 19th, 2006.
The topics I’ve focused on as a blogger have evolved, but my desire to help people has remained the same. Helping people in my own small way has always been a foundation of my blogging activity.
And from that foundation, blogging has led to podcasting, a book, speaking and more.
All of that has been a boost to my business, so it’s been the best of both worlds… helping people and increasing my business opportunities.
Having just finished the six month series on Content Sharing and Repurposing, and realizing the Magalog Guy site is in desperate need of a make-over, I’m putting this blog on hiatus.
As I’ve considered taking this break, it’s been interesting to be aware of a bigger picture and see how others are looking at their social networking activities.
It wasn’t that long ago that business people (especially small business) felt they needed to live on social media or be blogging multiple times a week. And that’s not necessarily a bad thing if you’re seeing benefits to it and have something of value to say.
But more and more I’m seeing people put the brakes on, or at least take a more leisurely pace. They realize their world – and their business – won’t come to an end if they slow down a bit and aren’t feeling obligated to be seen every day on Twitter, or blog multiple times a week.
Make no mistake… I’m still high on blogging, social networking and content marketing in general. Blogging alone is responsible for the majority of hits to this site and has led to some fantastic opportunities.
And as I’ve said before, you might have an amazing sales letter on your homepage, but people aren’t going to come back week after week just to keep reading it.
It’s that custom content designed to help that engages people and builds that deeper relationship I’m always talking about.
So if you’re not blogging, I strongly encourage you to consider it.
But after six years and a to-do list that is in need of serious attention – not to mention a packed schedule with clients – a break is in order.
While I’m taking a break from the blog and – fingers crossed – getting this website whipped into shape over the coming months, I’m hardly disappearing or halting my content marketing activities.
The Increase Sales & Build Deeper Connections Podcast continues on the 1st and 15th of each month.
You can also join me on the Increase Sales & Build Deeper Connections Facebook page.
And if you’ve signed up for my free book on mikeklassen.com, you’ll be automatically subscribed to my Extending Your Virtual Handshake newsletter which is a once-a-month quick blast of links that point you to helpful information that will enhance your own content marketing efforts.
When I do restart the blogging activities, the link will likely be different. But I will update this blog at that time to let you know the new link. If you’re a subscriber to this blog, you’ll get an e-mail update.
I want to sincerely thank you for reading, whether you’re new or you’ve been following me since 2006. I don’t take that for granted.
I hope you’ll follow along in the other places I mentioned, and rejoin my blog activities when the new version is up-and-running.
Thanks!
It’s been a long ride, and we’ve reached the finish line.
I like what what Dale Beaumont has done with his