Podcast – Judging Layout Work

A quick heads-up on my latest podcast.

Magnifying Glass - ResultsI wanted to share advice on working with freelance designers. While I could talk about that all day, I opted to just tackle three areas in this short podcast.

The goal for any direct response designer is to support all the other elements that go into one primary purpose: generating results.

Those results might be measured in financial terms liking buying a product, or in terms of getting people to take some other action.

But if you’re not an expert in direct response marketing, it might be a little tricky to judge what you’re looking at when the designer sends you a draft. That’s the idea behind this podcast: 3 Points to Consider When Judging Layout Work

If I can help you further, be sure to contact me. My contact info is on the right side of every page on this site.