People don't just accidentally land on a site about magalogs. So you're probably looking for accurate and trustworthy information about using magalogs to boost sales performance.

You've come to the right place.

There are primarily three types of people who reach this site, and they have different needs.

I've broken down these three types below so you can get exactly what you're after as quickly as possible.

Type 1: You simply want to know what a magalog is

You already know it's a combination of the words magazine and catalog. (It's also referred to as a catazine.)

Maybe you've read the Wiki definition which, frankly, stinks.

You're in early research mode so you're quietly gathering information. If this site was a brick and mortar store, you'd probably prefer I didn't even know you were here so you could get the info you need and slip out the door unnoticed. No worries... I've been there.

I've written extensively about magalogs on this site and you're welcome to read all of it on my blog or from my free resources page. But I want to quickly get you to the core information you want.

Here are three articles to give you a little more depth on magalogs and their variations:

• What is a Magalog?
• What is a Slim Jim?
• What is a Bookalog?

There's far more to learn. But those three links are a great place to start.

Type 2: You think a magalog might be for you,
but you're not sure and you don't feel you
have all the facts to make a confident decision

You're ready for more information than the basic, What is a Magalog?, but you don't want to be overwhelmed by information overload.

You're not sure if a magalog is right for you and you're a bit concerned about shoving money down the toilet on something that might not work. You don't even have a clear sense of what a magalog will cost.

You're in business to make money and you want to do everything you can to ensure your message stands out from the avalanche of marketing messages your prospects and customers are trying to dodge each day. But there has to be a return on this investment.

You're also wondering about the content necessary for a magalog... Will my existing sales copy work? What extra content might I need? And you may have questions about using a magalog online only.

Bottom line: you've heard the buzz over magalogs and you're curious. Or someone has told you, You need a magalog!

Can I be direct with you? Stop wondering and call me at 360-371-2746 so I can help you get the answers you need. When we talk, it's not my purpose to force a magalog on you. In fact, I've written an article explaining why I might steer you away from magalogs. My job is to help you get clarity so you can choose the best path to take.

If you want a deeper level of understanding about magalogs, I've made available my Boosting Response and Revenue with Magalogs webinar that I give to groups. Consider it Magalog Marketing 101.

Plus, I've put even more information and strategies about magalogs into the book you see just below: Increase Sales & Build Deeper Connections: Maximizing Your Content to Boost Sales and Generate Better-Quality Leads.

I'm not aware of any resource that covers magalogs this thoroughly, not to mention the bonus material on content marketing and repurposing so you can leverage your content to attract more prospects to your site.

It's mainly because of this book – in addition to the content on this site – that I've become a go-to resource for people covering magalog marketing, being quoted in such publications as Print Professional Magazine, and speaking to groups about magalogs as far aways as Australia.

Type 3: You know what a magalog is and you know you need one...
now you just need to know if I'm the one for the job

For you, two things are of primary importance ... my portfolio and whether your can put your trust in me. (Yes, I know price is important. But for the reasons I outline in the article, How Much Does a Magalog Cost?, it's not a quick answer.)

Samples of my work are below. That's the easy part. But we both know that skill-level doesn't mean a lot if I'm a pain in the rear end to work with or you're not sure yet whether you should put your project in my hands.

For that reason, I've outlined why we should be working together. I'm also humbled by the kind words from clients and colleagues.

If you're really into the personality aspect of the people you partner with, I'd invite you to check out my two podcasts. Reading my words is one thing, hearing them is another.

You would also gain a lot of insights about me from my book mentioned above. More important than that, you'll discover how to leverage your content as content marketing and repurposing is a huge topic these days. Magalogs are all about content, so the two go hand-in-hand.

It's rare that I work in a vacuum with clients, only focused on magalogs. If I can assist you in leveraging your content beyond magalogs, my experience with other clients and other types of projects I do is going to be a boost to your sales, too.

This isn't just my "day job"...
It's my passion and my mission! 

While there are other types who find their way here, they're in the minority... other designers, people researching articles about magalog marketing, etc.

But my passion is the business person. You have a product or service you believe in and you're looking for the right vehicle to get that message out.

You're the person I want to talk to because I can help. I could have simply done what the majority of other designers do and that's put up a site with some sales copy and samples, and leave it at that. That's not me.

Instead, I've made it an integral part of my business to include a helping hand through the many free resources I've created. I also offer consulting to help those who do their own marketing material. And I speak to groups about magalogs and content marketing.

Saying this is my passion and mission isn't just words. All the resources I offer tell you this is something I've put my life into.

OK... I'm ready. What's next? 

The only way to get your specific questions answered and see if there's a reason for us to be working together is to talk on the phone. I know... crazy idea in these days of social media, right? But it's the fastest route to getting things done.

As a direct market designer who specializes in magalogs, as well as other direct marketing material including books, sales letters and training material, I know that timing is important.

This isn't about me and my design skills. It's about boosting sales performance. It's about you reaching your audience with a compelling message. It's about you standing out from your competitors. It's about you making money. That's the purpose with direct market layout and design.

I don't do the hard sales pitch where I badger you over the phone to get you to commit to something you're not ready for. The free call that I offer is is intended for two things. First, to get you the answers you need. Second, to see if we're a good fit if we decide to work together.

As a bonus, we'll both have a new, solid connection in our network no matter what the outcome of the call. I have yet to run into any serious business person who wouldn't want another good connection.

Here's how to reach me so we can get started:

By Phone: (360) 371-2746

By E-mail:

I offer a FREE project consultation by phone to talk about your needs.

If you're outside the U.S., I do work with clients in other countries and it's easy to connect via Skype.

What you get when you work with The Magalog Guy

First off, The Magalog Guy is not some anonymous designer. My name is Mike Klassen. I’ve helped companies increase sales in a wide range of industries including:

• Health
• Financial
• Training
• Marketing Services
• Consulting & Coaching

My job is to handle the graphic design and layout of your marketing material, or provide advice and guidance when you're doing that work in-house.

My clients continually put their trust in me because I’m more than just a designer... I’m an expert resource in magalog (slim jim, issuelog, bookalog) development, direct response marketing design, and content marketing.

I bring over 20 years of writing experience to the design projects I accept meaning I have a clear understanding of the important relationship between copy and design.

My experience extends to the classroom where I’ve taught marketing and design in professional training and certification environments.

That extensive experience is applied to one of the most efficient and effective marketing vehicles for sales and lead generation available today: the magalog.  If a magalog isn't right for you at this time, we can still talk about leveraging your content in other ways that your competitors may not be doing.

I keep the process as simple as possible

While there's a lot of work that goes into a magalog, that's my worry. I keep your life simple by getting on with the job, leaving you free to handle your other tasks.

If you have experience with magalogs, you know all the things that go into them: colors, fonts, kerning, leading, photos, sidebars, testimonials, order forms...the list is long. That's why you want someone with experience so you don't have to worry about all those details.

No doubt you’ve been under the pressure of a deadline and needed to bring in someone new at the last minute. The best time to evaluate a designer and look at their work is before there is a need. I would urge you to contact me today, or look over these samples:

Mike Klassen - The Magalog Guy

Mike Klassen - 360-371-2746 -
PO Box 1419, Ferndale, WA 98248
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